19 truths about launching a startup

Public on December 26, 2015




  • Launching something good now is better than launching something perfect later (or never)


  • Your first idea will probably be wrong
  • You need to collect and use customer feedback ASAP, especially around user experience
  • You don’t need the best idea, you need the best execution
  • You’ll work more than you ever thought possible — and you’ll love it
  • Your team will doubt you along the way, but use your vision as a guard rail
  • It will take longer than you thought to break even
  • You want to build something in a market with existing competitors — otherwise there’s (probably) no market for what you’re building
  • Marketing is equally as important as product
  • You need a story about why you created your product that the media will be interested in and that people will remember and talk about
  • Pay peanuts, get monkeys
  • It takes 7–10 years to build anything important
  • Lead by example when it comes to working hard and being efficient
  • You will probably fire someone early on — and they could be a friend
  • Share your idea with everyone and ask for feedback — no one will copy you
  • Stick with it, it does get easier as you get a few wins under your belt
  • Iterate on your product as fast as humanly possible

  • Your product is the only thing that matters for the first few months, then it’s product and distribution

  • from : https://medium.com




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